Right this moment, millions of users are updating their social media accounts, checking their emails, and using their mobile apps. And each one of these users has the potential to become a consumer with just a click of an advertising banner. With the advancement of digital technology, you can easily track down people’s online activity and use that as basis of your advertising campaign.
Interactive Media analyzes third-party data sources to pinpoint users who can be converted to consumers based on their location, interest, and online history. As an author, you can target a specific niche based on your book’s genre. A banner advertisement of your website can be embedded in a mobile app, a website or mobile games. By tapping into the programs people are using, you can gain their undivided attention and maximize public exposure.
BookVenture’s Interactive Media has 3 categories to choose from:
Behavioral Targeting- Find out what websites or mobile apps people have been using. By looking back at their browsing history, you can target consumers based on their online activity in the previous days. Through this, you can tap into those said platform to advertise you work.
Geographical Targeting- Find users in a specific location. Track users in a certain area and focus your online promotion on their programs.
Retargeting- Find more users by extending promotions. Retarget your audience to gain more responses over your previous attempt. This way, more people are guaranteed to see your ad and potentially click on them.
Target specific audience segments based on past visitation behavior and demographic traits
Get an average of 195,000 impressions for a 4 week mobile advertisement
Mobile leaderboard design creation
Get online exposure and wide audience that would be interested in your book through Enterprise Blog Tour
Fill out the Order Form (OF) sent by our Marketing Consultant and attach the manuscript on your reply.
To begin the process, you must send in all necessary details and applicable materials like your Author Questionnaire Form, Book Information, digital copy of your book, along with the completed Order Form.
Once all the requirements are provided, the Fulfillment Officer will then submit your materials to our Interactive Media Specialist.
The Fulfillment Officer will send you a schedule confirmation for Interactive Media Specialist.
The Interactive Media Team will assist you and fulfill this campaign.
At the end of the campaign, you will receive a wrap report that contains information on all media contacts that expressed interest in your book, summary of activity and types of media outlets contacted.
Author must have a website to be eligible for this service. A landing page is required for the advertisement to redirect the user to the product or shop links. If author has no existing website, BookVenture can create the website for a separate fee.
The Mobile ad is designed as a 320x50 banner; therefore, the app needs to host this sized inventory. If the app doesn’t host this size, then it will never appear. Furthermore, some major apps may not feature your book ad if they have specific fences.
Limiting the Ad feature to one app also limits the scale of the campaign and opportunities to find potential consumers. For that reason, it is important to target users based on behavior or location.
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