Right this moment, millions of users are updating their social media accounts, checking their emails, and using their mobile apps. And each one of these users has the potential to become a consumer with just a click of an advertising banner. With the advancement of digital technology, you can easily track down people’s online activity and use that as basis of your advertising campaign.

Interactive Media analyzes third-party data sources to pinpoint users who can be converted to consumers based on their location, interest, and online history. As an author, you can target a specific niche based on your book’s genre. A banner advertisement of your website can be embedded in a mobile app, a website or mobile games. By tapping into the programs people are using, you can gain their undivided attention and maximize public exposure.

BookVenture’s Interactive Media has 3 categories to choose from:

• Behavioral Targeting - Find out what websites or mobile apps people have been using. By looking back at their browsing history, you can target consumers based on their online activity in the previous days. Through this, you can tap into those said platform to advertise you work.
• Geographical Targeting - Find users in a specific location. Track users in a certain area and focus your online promotion on their programs.
• Retargeting - Find more users by extending promotions. Retarget your audience to gain more responses over your previous attempt. This way, more people are guaranteed to see your ad and potentially click on them.